Timbuk2 Example

Timbuk2 Case Study

Belinda Master

MG 390 Operations Supervision

Professor: Phillip Durham

Timbuk2 Case Study

Rob Honeycutt began Timbuk2 in San Francisco, California in 1989. The bicycle messenger wanted to make a bag that was sturdy but elegant enough to become marketable. He used a vintage sewing machine to make a tote different from the regular back pack. He is asked about these kinds of handlebar carriers by other people while he could be still doing work as a messenger. With a great investment of two hundred dollars, he purchases fabric and fasteners. He makes 60 bags and sells these to a local bike shop (Caltani, 2011). His company Scumbags or Timbuk2, as it is at the moment called, is born. Mr. Honeycutt met recent University of California for Berkeley graduate student Brennan Mulligan. The two became a member of together in 1993 to set into creation the designer messenger bags. By simply 1996, Timbuk2 was installed and operating manufacturing company. What began has a tiny operation making custom carriers for individuals acquired grown into mass production of messenger bags and also other accessories intended for retail sale. Timbuk2 features two major product lines. The consumer messenger carrier and notebook computer bags. The person custom carriers are personalized made in San Francisco. The notebook computer bags that are manufactured in much larger quantities have been in China (Cachon, Cattani, & Netessine, 2007). Timbuk2 competitive dimensions will be essentially the same for both product lines. All their key sizes are the quality of their merchandise, the variety, and fast shipment. Their products include a lifetime guarantee. They stand behind their popular quality and craftsmanship. If you have a problem in the materials or craftsmanship of the merchandise individuals are getting store credit for replacement of the product. One other key sizing is all their customization. Buyers have the ability to generate their own tote. Timbuk2 provides the selection of the bag type, colors pertaining to the sections, handles around the bag and many more. The number of combo is endless. Individuals can have a one of a kind bag. The delivery of their bags is quick and buyers can have their bags among two and four days. That they quickly load orders and ship all of them overnight. A client can make all their individual purchase and have their bags within just days. For the Timbuk2 site customers can easily design their own bag. The customer must initially select the carrier by their function or category. They select the size of that one design. Clients are in that case led to another screen to help make the selection of hues and textiles for each in the three sections on the carrier. Customers then select the colour of the joining, logo and the liner from the inside of the carrier. They individuals have the choice of what type of mirrors they will possess on the carrier, tabs or straps. They will even take into consideration if the consumer is left handed or right passed by making modifications to the purchase so the buyer is completely pleased with their bag (Timbuk2, 2012). The San Francisco based position is small. Their rate of production and volume is less than their Chinese language manufacturing plant. The rose in China is automated with big machines. This is so the mass production of the notebook bags may be produced in lower costs. While in the S . fransisco location the skill set with the employees happen to be higher because the customization of luggage is done there. The company is well known for producing high-quality custom and classic messenger carriers direct to customers buy. They have a staff of more than 20 hardworking staff of blades and sewers in their San Francisco plant. Through experimentation, Timbuk2 worked hard on becoming successful at producing these tailor made bags for folks. It was through hours of work and making changes repeatedly they located what is best suited for them. First, all personnel are combination trained on all careers. Then personnel are placed into groups of five. Each staff is given a bag to create or an order to fill. Each group would...

Recommendations: ( 20120701)(n. d. ). Retrieved Come july 1st 1, 2012, from

(Cachon G Cattani T Netessine T 2007 Wherever in the world can be Timbuk2? )Cachon, G., Cattani, K., & Netessine, S i9000. (2007). In which in the world is Timbuk2? Daily news presented on the Outsourcing, Offshoring, and Mass Customization. Gathered from

(Caltani K 2011 Tao of Timbuk2)Caltani, K. (2011). The Tao of Timbuk2. In R. Hercher, Jr. & G. Korosa (Eds. ), Operations and provide chain management (13th education., pp. 36-37). New York, Ny: McGraw-Hill/Irwin.