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I. Introduction

Good fortune is only a tiny part of National Book Store's success. Throughout the hard work and powerful command of Caridad Cancio-Ramos as well as the late Jose Ramos with the family, the company has evolved from the humble beginnings into the biggest and most powerful bookstore string in the Thailand.

The initial National Publication Store started as a stall shop in Escolta before the Japanese job selling materials, GI books, and books. When warfare broke away, strict publication censorship compelled them to shift their transact to soap, candies, and slippers. They bought their very own merchandise coming from wholesalers and peddled those to smaller merchants. Liberation arrived, but the complete Escolta location was burned to the surface. Having almost all their stocks decreased to ashes left the couple with nothing but determination and a great undying travel to succeed. And their persistence paid off. They were capable of rebuild a barong-barong in the corner of Soler and Avenida Rizal in time to catch the post-war organization boom. They went back to business employing their door being a counter to get selling books, notebooks, cushion paper, and pencils. Organization went perfectly because during that time, there are only a few stores that offered school products and literature. National Book Store's opening was smartly timed to welcome the first postwar school year. 1948 brought another trial to the Ramos' life. Hurricane Gene demolished their retail outlet and drenched all the products. But this kind of did not dampen the spirit and tenacity of the couple to go after their wish and restore National Publication Store. Difficulty forced them to work harder. They slept for only three hours a day, spending the rest with their hours at your workplace. They were at some point able to construct a two-story building which has a mezzanine, which was to become their particular retail store for quite some time.

In the 50s, Mrs. Ramos thought of producing a line of greeting cards and postcards using Philippine views and artwork. It had been a brilliant move for her to earn even more by creating a distinct design and style and at the same time in promoting Filipino persuits and practices to the rest of the world. Later on, they bought the Philippine franchise for Hallmark playing cards. It was as well at this time that the couple started a publishing program through the assistance of international publishers such as McGraw-Hill, Prentice Lounge, Lippincott, Addison-Wesley, and others. In 1955 along with five a lot of negotiations, the Ramoses could acquire a part of prime house owned by Guerreros. It was only in 1963, yet , that the development of the Albecer Building started. This building was given its name their 3 children -- Alfredo, Benjamin, and Cecilia. Little do they know that this kind of nine-story building was the to begin many that they can would build.

When their children grew, they persuaded their parents to expand over and above Avenida Rizal. Although they had been reluctant at first, the Ramos couple recognized the opportunity imagined by their kids. They opened up a new part on Firme Avenue, an area catering to students. Inside the 1970's, these were able to acquire space in new shopping malls opening up in Cubao and Makati. This started the National Book Store chain's steady expansion and by the 1990's there was over 50 branches across the nation.

1996 helped bring significant in order to National Publication Store. The family made a decision to change the company logo and entrusted a Singapore design company to execute the new organization identity. A modernized script evolved, the stripes manufactured solid having a bolder tone of reddish. This has created a change in the store layout as well. Color-coded signages and logical merchandise exhibits provide a plans atmosphere in the branches.

II. Situation Analysis

A. Organization

Over sixty years of focused energy has brought National Book Store to where it is currently: the pinnacle from the bookstore industry in the Philippines. More than that, the National Publication Store family takes pride in its role as a great institution that supports...

22.08.2019

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